About Us

SIMORA - emerged from the idea that some designs never get old.

We were fascinated by the elegance of past decades - by fine proportions, clear dials, and a time when things were designed with tranquility and character.

But we didn't want to live in the past.

That's why SIMORA was created:

Watches with a vintage aesthetic - reinterpreted for today.

Not old.

Not used.

But inspired by timeless designs and newly created.

Each watch combines the charm of classic timepieces with a modern demand for quality, wearing comfort, and everyday use.

We believe style is not created by trends. Style is created by things that will still feel right years from now.

SIMORA is for people who love the feeling of past elegance - without sacrificing the present.

Timeless in design.

Modern in life.